Conversion Rate Optimization is often reduced to button colors and headline tests. In reality, it’s about identifying where users get stuck and fixing the underlying operational gaps. Slow approvals, unclear pricing, broken handoffs between teams, confusing onboarding flows—these are friction points that quietly kill growth.

CRO done well looks beyond surface metrics and asks: where is the process failing the customer? It connects product, marketing, sales, and support to remove obstacles that prevent people from moving forward.